An ongoing design partnership with Generate spanning print, digital and brand development. Over the past year, I’ve worked across a wide range of projects, primarily developing print collateral, before taking on a larger brand consistency project at the beginning of the year.

For some time, Generate had operated without a comprehensive set of brand guidelines, resulting in designs that varied significantly across print, web and social. With work also being outsourced to different agencies, the brand was often interpreted differently from one piece of collateral to the next.

The goal was to bring greater consistency and clarity to the brand while creating a system that could be easily understood and applied across different designers and agencies. Beyond simply standardising the visual identity, it was important to reconnect the design language with what Generate stands for and ensure the brand continued to speak meaningfully to its audience.

Following the development of the new guidelines, I began applying the refreshed visual direction to Generate’s digital presence. This has included redesigning several pages within the Managed Funds section of their website, helping to establish a more cohesive and considered experience across the brand.