For Bayswater University, I played a key role in creating performance marketing assets designed to drive student enrollment for various courses. I developed a wide range of materials, including social media creatives, ads, landing pages, nurture sequences, and lead magnets to support a comprehensive funnel campaign. The goal was to effectively engage prospective students and encourage them to take the next step in their educational journey.

While adhering to the university's established brand CI, I also took the opportunity to push the boundaries of their visual identity to better resonate with the target audience. By combining strategic design with a deeper understanding of the services we were promoting, I helped craft engaging, eye-catching assets that stood out in a competitive digital space. This project was both a challenge and an opportunity to elevate the brand while driving tangible results in student enrollment.