A freelance project completed on a short turnaround for a partnership campaign between FleetCard and Virgin Australia.

The campaign focused on promoting the benefits of the partnership to FleetCard customers, with a range of paid social advertising creatives required across multiple formats and placements.

Working within the existing brand guidelines of both FleetCard and Virgin Australia, I developed a cohesive suite of digital ad creatives that balanced the two brands while keeping the campaign messaging clear and engaging.

The challenge was to take the core campaign message and translate it across a range of social ad formats, ensuring each asset felt consistent, purposeful and visually strong while meeting the requirements of different placements and working to a tight deadline.