For TourGuide Partner, a tour guide company based in Germany, I led the complete rebranding process, from a comprehensive branding workshop to multiple client presentations. The company sought a brand refresh to better engage potential tour guides and encourage sign-ups, as well as a more polished website to enhance user interaction and modernize their online presence.

Throughout the project, I produced a modernized logo and developed a cohesive brand CI that was both timeless and approachable, capturing the spirit of the company’s services. The updated website was designed to create a more inviting user experience while maintaining a professional edge. The goal was to transform the outdated brand into a fresh, engaging identity that would resonate with a wide audience, from potential tour guides to travelers. The final result was a cohesive, modern brand that enhanced the company’s appeal and positioned TourGuide Partner for growth in a competitive market.