For Egg Cracking Energy, I led a design team through an ongoing retainer project focused on creating a wide range of funnel creatives to support the company's mission of educating the UK community about the affordability of transitioning to renewable energy solutions. Over the course of this long-term project, we produced everything from social media creatives and video ads to landing pages, guides, and lead magnets—all designed to drive sales and challenge the stigma around renewable energy.

The vibrant and playful brand identity made the design process incredibly enjoyable, but the challenge lay in the volume of deliverables required to maintain momentum. In addition to creating assets, I tracked campaign performance on a fortnightly basis, refining our approach and strategically suggesting adjustments to optimize results. This ongoing feedback loop allowed us to keep the sales and engagement trajectory strong, ensuring Egg Cracking Energy’s message resonated with the target audience while driving continued success.