As Design Lead at wonderwork, I played a pivotal role in shaping the creative vision for the agency’s brand identity. wonderwork is a marketing agency dedicated to helping challenger brands disrupt their industries, scale rapidly, and capture both hearts and market share. In this dynamic environment, I worked closely with my team to facilitate numerous creative sessions, where we collaborated to push boundaries and develop a unique branding aesthetic that was fresh, bold, and truly representative of the agency’s spirit.

In my leadership role, I guided another designer to help bring this vision to life, ensuring the final brand CI was not only something we were all passionate about but also something that stood out in the crowded marketplace. The brand’s new visual identity was designed to resonate with wonderwork’s target audience—growth-oriented brands looking to make a significant impact.

Beyond the core brand CI and website design, I led the creation of various collateral that further solidified the brand’s presence. From print assets and social media creatives to ads and pitch decks, every piece was crafted with the goal of maintaining a cohesive, high-impact visual language. The result is a fully integrated brand experience that not only reflects wonderwork's innovative approach to marketing but also positions the agency as a true leader in empowering brands to challenge the status quo.